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I've blogged about Pinterest.com before, but since the recent sale of Instagram for $1 billion many are wondering how much Pinterest is worth.
Pinterest is gaining a lot of popularity and especially among women in North America. It allows people to share photos and images from across the web (or your own photos) of things they like. You can create 'pin boards' to organize the images, and people can re-pin your images to their own boards if they like them. There is a lot of commercial possibility with Pinterest, because people can share images of products with links to websites where they can be bought. If your company has an item that gets popular on Pinterest, you will likely have more sales.
So how much is that worth?
The internet is all about traffic and how long users stay on your site. What they do while they are there is also important, which brings me back to my earlier comment on the commercial potential of Pinterest. While Pinterest is way behind Facebook in number of visitors, it is closing on Twitter.
From those numbers, my guess would be that you are talking in the billions of dollars in value, though probably not more than $10 billion (yet).
According to the scoreboard from Experian Hitwise data from March 2012, Pinterest is the third-most-popular social media platform in the United States. It is running close behind Twitter in the number of total visits. Facebook is the big beast at 7 billion total visits, Twitter while very far behind, is logging 182 million visits. Pinterest is next with 104 million and gaining quickly.
Here is an article you can read on the potential value of Pinterest:
http://www.theglobeandmail.com/news/technology/tech-news/is-pinterest-really-worth-77-billion/article2403746/
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I find it all very different, looking at this sort of thing. You wonder when, or how, they are going to fall from grace.
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