Change is coming to the virtual world, as Twitter gets set to unveil its self-service advertising system. The system has been in testing for a few months with small businesses.
Twitter has always been under some pressure to show how it can turn a profit with its popular micro-blogging service, and this appears to be their next step to that end. If Twitter plans to do an IPO at some point, they have to show they can increase revenues and income.
To use the automated system at first, advertisers will have to use an American Express card. Later this year it will be open to everyone.
The automated system will be similar to Google's. Advertisers will be able to specify how much they are willing to spend, pick the cities or regions where they want their ads to appear and write their own commercial messages, which will be confined to Twitter's 140-character limit per tweet. Twitter will only charge for ads that get a user response, such as when a viewer decides to follow the business, retweets the message or clicks on a link.
Click below to read more about Twitter's new ad service:
Twitter Unveils New Ad Service
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