VirtualWorld.ca
I've blogged about Pinterest.com before, but since the recent sale of Instagram for $1 billion many are wondering how much Pinterest is worth.
Pinterest is gaining a lot of popularity and especially among women in North America. It allows people to share photos and images from across the web (or your own photos) of things they like. You can create 'pin boards' to organize the images, and people can re-pin your images to their own boards if they like them. There is a lot of commercial possibility with Pinterest, because people can share images of products with links to websites where they can be bought. If your company has an item that gets popular on Pinterest, you will likely have more sales.
So how much is that worth?
The internet is all about traffic and how long users stay on your site. What they do while they are there is also important, which brings me back to my earlier comment on the commercial potential of Pinterest. While Pinterest is way behind Facebook in number of visitors, it is closing on Twitter.
From those numbers, my guess would be that you are talking in the billions of dollars in value, though probably not more than $10 billion (yet).
According to the scoreboard from Experian Hitwise data from March 2012, Pinterest is the third-most-popular social media platform in the United States. It is running close behind Twitter in the number of total visits. Facebook is the big beast at 7 billion total visits, Twitter while very far behind, is logging 182 million visits. Pinterest is next with 104 million and gaining quickly.
Here is an article you can read on the potential value of Pinterest:
http://www.theglobeandmail.com/news/technology/tech-news/is-pinterest-really-worth-77-billion/article2403746/
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Tuesday, April 17, 2012
Tuesday, April 10, 2012
Instagram Sold for $1 Billion to Facebook
VirtualWorld.ca
The virtual world keeps getting more expensive!
Facebook buys photo sharing site/app Instagram for $1 Billion in stock and cash.
I think that this is a good buy for Facebook because Instagram is becoming very popular. 30 million users already and only on the Apple iOS. Instagram just launched an Android app which should get it more users. Young people especially love sharing and liking photos, and following others. Instagram also allows you to edit your photos with different effects; to make them look old, shiny, cartoonish, etc. It is fun and easy to use, which is probably why it's becoming so popular. They are riding the mobile trend and the fact that every mobile device now has a camera.
If Facebook hadn't bought Instagram, someone else probably would have. Although Instagram doesn't have any revenues and is barely one year old, it shouldn't be hard to monetize with all the photos having keyword hashtags. Facebook likely won't change too much right away in order to keep users happy. It is a good purchase for them; they keep Instagram from their competitors and gain from the growing user base of photo sharers.
If Facebook grew up on dorm room — and later family room — laptops, Instagram's success was firmly based on mobile devices, and although its 30 million-strong user base is a mere drop in the bucket compared to Facebook's 850 million-plus, CEO Mark Zuckerberg saw the writing on the wall: His about-to-go-public company is vulnerable to smaller, more agile, mobile-based apps and services, and it makes more sense to buy them than fight them.
to read the full article, click below:
http://ca.finance.yahoo.com/blogs/insight/facebook-acquires-instagram-behind-bold-billion-dollar-buy-121857870.html
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The virtual world keeps getting more expensive!
Facebook buys photo sharing site/app Instagram for $1 Billion in stock and cash.
I think that this is a good buy for Facebook because Instagram is becoming very popular. 30 million users already and only on the Apple iOS. Instagram just launched an Android app which should get it more users. Young people especially love sharing and liking photos, and following others. Instagram also allows you to edit your photos with different effects; to make them look old, shiny, cartoonish, etc. It is fun and easy to use, which is probably why it's becoming so popular. They are riding the mobile trend and the fact that every mobile device now has a camera.
If Facebook hadn't bought Instagram, someone else probably would have. Although Instagram doesn't have any revenues and is barely one year old, it shouldn't be hard to monetize with all the photos having keyword hashtags. Facebook likely won't change too much right away in order to keep users happy. It is a good purchase for them; they keep Instagram from their competitors and gain from the growing user base of photo sharers.
If Facebook grew up on dorm room — and later family room — laptops, Instagram's success was firmly based on mobile devices, and although its 30 million-strong user base is a mere drop in the bucket compared to Facebook's 850 million-plus, CEO Mark Zuckerberg saw the writing on the wall: His about-to-go-public company is vulnerable to smaller, more agile, mobile-based apps and services, and it makes more sense to buy them than fight them.
to read the full article, click below:
http://ca.finance.yahoo.com/blogs/insight/facebook-acquires-instagram-behind-bold-billion-dollar-buy-121857870.html
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